O THE LOGO IS THE MEDIUM THAT REFERS TO THE BRAND.
O WHAT WE BUY IS NOT A LOGO BUT THE BRAND OF THE COMPANY.
O HAVING A WELL-MADE LOGO IS IMPORTANT BUT ONLY IF THE BRAND IT REPRESENTS FULFILLS THE PROMISES MADE TO THE MARKET.
We wanted to have a different experience on how to get to a place, which we have always reached by car. We chose the train because it is often considered an unsuitable way of traveling for business matters since it is conceived as too constraining and time-consuming. Well! Unlike what we have always done, this time we had to plan the trip according to the constraints determined by public transportation. In the variety of proposals, we found the most suitable one, with very similar travel times compared to the car. Having purchased the ticket with ease from the official App, we set out on the trip in 1st class purchased with a special deal at a price similar to 2nd class. Traveled in comfort we arrived at our destination on time. Just before arriving at the station, we booked a cab (through a dedicated App) that in a few minutes took us to the customer on time and at the expense displayed during booking. Arriving relaxed at the client, we had a profitable meeting.