PLANNED EXPERIMENTATION AT THE SERVICE OF SUCCESS
Thomas Edison ha detto: “I know several thousand things that won’t work”.
I know several thousand things that won't work, and he often said this after some failed experiments. This logical path has become a tailor-made suit as of the year 2020 (post-covid) because of the continuous need for innovation that produces a gradual evolution of the entrepreneurial species. This business innovation comes through planned experimentation that carries with it a little secret to keep well in mind. The course to maintain leads us to proceed by small, continuous experimentation that does not compromise the project itself but reinforces the business or product/service points that are already known. We would say experimenting to find and fix those bugs that slow down the business model and incremental innovation that is meant to be value creation. Identifying what "works" and proceed by keeping well in mind what is the same.