PUTTING ONESELF IN THE CUSTOMER'S SHOES IMPLIES THE PROPER ATTITUDE FOR ACTIONS AIMED AT CUSTOMER CARE

1. Uncover Internal Behavior And Messaging That Needs To Change

A company begins to treat its customers as numbers when there is rot at the top. It is a cultural issue, and the standards of this kind of culture were set by the senior management. The management team needs to look inward first, reflecting on their behavior and messaging to see what needs to change. To demonstrate the change for employees, they must set an example from the top.

2. Teach Employees Basic Communication Soft Skills

Companies that genuinely care about repeat business are already excellent at treating customers as humans. Soft skills training for employees can make a difference. Standard interpersonal communication skills include: Making eye contact, saying "Hello!" and then asking a brief questionnaire will help customers feel seen and heard. However, these skills are frequently overlooked and must be taught to employees.

3. Using social media feedback to demonstrate one's attention to customer communication.

Customers and employees believe in what they buy or produce. On the one hand, a satisfied customer likes to communicate this via social media, and on the other hand, an employee who enjoys his work is happy if the customer is happy. Include testimonials in your marketing and advertising of both the employee and the delighted customer. Offer a platform to your customers and provide social proof of your interest.

4. Invest in quality customer service processes.

Customer service is the backbone and lifeline of any business, large or small. Ensure that quality processes are in place from the first point of contact and throughout the entire relationship, where the client is met with professional communication, respect, and follow-through. Always deliver on your promises and go above and beyond what the customer expects, and they will always return.

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