Careful management of digital transformation in the year 2021 turns out to be so important that it can determine the survival of the SME in the short run, and prosperity in the long run. Because while it is true that almost no one can make predictions in the short term, it is equally true that in the post-pandemic there will be prosperity for all companies that have been careful about how to implement and optimize a single strategy for all traditional and digital channels. We can no longer make a distinction between traditional or digital channels to optimize because both are part of a single way out of the situation brought about by the pandemic