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By OfficineMarketing
Dec 4, 20234 min read
From Start-up to Scale-up: Fueling SME Growth with Tailored Strategies
The journey from a fledgling startup to a thriving, scalable enterprise is one fraught with challenges and opportunities. For small and...
By OfficineMarketing
Oct 5, 20223 min read
WAKE UP AT 6 A.M. OR EARLIER.
IT’S SIMPLY A MATTER OF GETTING INTO A ROUTINE
ACCORDING TO A NEW SURVEY OF CEOS FROM INC. MAGAZINE'S LATEST RANKING OF THE FASTEST-GROWING
By OfficineMarketing
Sep 28, 20223 min read
SELF-CARE AND LEADERSHIP
SELF-CARE - THE OVERLOOKED PRACTICE
Self-care is essential for people like Elon Musk and Jeff Bezos, but it is also essential for anyone who
By OfficineMarketing
Mar 1, 20223 min read
EXTRAORDINARY CRISES OR NORMALITY IN CRISES
The design of the international marketing information system requires a series of steps to be followed. As a first stage, for the analysis
By OfficineMarketing
Jul 5, 20213 min read
IS IT WORTH IT TO WORK FOR FREE?
IT HAPPENED AT LEAST ONCE IN OUR LIVES THAT THE IDEA OF WORKING FOR FREE ON THIS OR THAT PROJECT POPPED INTO OUR HEADS, PERHAPS BECAUSE WE
By OfficineMarketing
Aug 2, 20203 min read
BRAND POSITIONING
CONSCIOUS BRAND POSITIONING
In times of a globalized economy and increasingly competitive markets, it is crucial to establish Brand Position
By OfficineMarketing
Jul 6, 20203 min read
MARKET SEGMENTATION
MARKET SEGMENTATION
This is often overlooked because of the global acceleration that led to
By OfficineMarketing
Apr 5, 20203 min read
WHOLE FOOD
JOHN MACKEY NEL 1976 founded WHOLE FOODS with the main goal of providing customers with high-quality, fresh, organic, and healthy food.
By OfficineMarketing
Feb 3, 20202 min read
IKEA blue ocean strategy
The Blue Ocean strategy aspires to turn strategic management on its head by putting "value innovation" ahead of "competitive advantage" as
By OfficineMarketing
Jan 6, 20203 min read
WALT DISNEY business model strengths and critical issues
Walt Disney is a leading global name in media and entertainment. Founded by Walt Disney and Brother Roy, after a long journey the company
By OfficineMarketing
Oct 6, 20192 min read
IKEA effect
The Swedish giant revolutionized the sales model for home furnishings and household goods. Offering a product that not only had to be paid
By OfficineMarketing
Sep 1, 20192 min read
MICRO INFLUENCER - Who are they?
What is looming and gaining notoriety is the phenomenon of micro-influencers. Social media users, who do other things in their everyday live
By OfficineMarketing
Sep 2, 20182 min read
NESPRESSO
C’è voluto un lungo periodo di maturazione e diversi cambi di rotta per portare Nespresso a circa 2 miliardi di dollari
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