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By OfficineMarketing
Dec 4, 20234 min read
From Start-up to Scale-up: Fueling SME Growth with Tailored Strategies
The journey from a fledgling startup to a thriving, scalable enterprise is one fraught with challenges and opportunities. For small and...
By OfficineMarketing
Oct 16, 20222 min read
RYAN REYNOLDS REVEALS THE ONE SKILL THAT HAS HELPED HIM THE MOST: 'IT COMPLETELY CHANGED MY LIFE.'
"We live in an increasingly gamified world, and I believe we have the instinct to win, crush, and kill," he said. "However, if you can...
By OfficineMarketing
Sep 16, 20226 min read
THE MOST IMPORTANT SKILLS WILL BE “SOFT SKILLS”.
Technology is transforming our world to such an extent that most children going to school today will have jobs that do not yet exist. Even
By OfficineMarketing
Apr 4, 20223 min read
DESIGN - BEAUTY STILL POSSIBLE
As it is well known that design penetrates and sustains all areas of our lives, we struggle to think of anything that, empty of any beauty,
By OfficineMarketing
Mar 1, 20223 min read
EXTRAORDINARY CRISES OR NORMALITY IN CRISES
The design of the international marketing information system requires a series of steps to be followed. As a first stage, for the analysis
By OfficineMarketing
Dec 6, 20213 min read
RESISTANCE TO CHANGE 1/3
Change itself is not always synonymous with improvement, while the right change is synonym with foresight and good governance of one's
By OfficineMarketing
Jun 6, 20213 min read
ENTREPRENEURIAL FEASIBILITY
In the post-covid phase, we take it for granted that new business models are needed, and it is critically important to treat every aspect
By OfficineMarketing
Feb 1, 20213 min read
2021 SME OMNICHANNEL STRATEGY
Careful management of digital transformation in the year 2021 turns out to be so important that it can determine the survival of the SME
By OfficineMarketing
Jan 4, 20213 min read
AUGMENTED REALITY AND HUMAN VALUE
In the year 2020, we faced many emergencies due to the pandemic without being able to use those analytical tools, that often shelter us from
By OfficineMarketing
Dec 7, 20204 min read
ENTREPRENEURSHIP AND USP
At this time where more than ever we need to concretize our entrepreneurial efforts, the best thing to do is to check whether we are still
By OfficineMarketing
Aug 2, 20203 min read
BRAND POSITIONING
CONSCIOUS BRAND POSITIONING
In times of a globalized economy and increasingly competitive markets, it is crucial to establish Brand Position
By OfficineMarketing
Jul 6, 20203 min read
MARKET SEGMENTATION
MARKET SEGMENTATION
This is often overlooked because of the global acceleration that led to
By OfficineMarketing
Mar 2, 20203 min read
THE ROLE OF BUSINESS MODEL INNOVATION FOR EMERGING MARKETS.
In the context of emerging markets, the development and execution of a business model require interaction and alignment between the
By OfficineMarketing
Nov 4, 20192 min read
CORPORATE IDENTITY, Why define it?
Corporate Identity refers to the image that a company seeks to procure from the public.
At the core is the idea that a clear identity helps
By OfficineMarketing
Sep 1, 20192 min read
MICRO INFLUENCER - Who are they?
What is looming and gaining notoriety is the phenomenon of micro-influencers. Social media users, who do other things in their everyday live
By OfficineMarketing
Aug 4, 20192 min read
SELL NOW OR SELL ALL THE TIME?
From a widespread market analysis on telesales, the customer retention figure is consistently negative, so much that it disappears from
By OfficineMarketing
Apr 4, 20192 min read
WHAT CONTENT IS SUITABLE FOR SOCIAL MEDIA
Social media content is content created by individuals or companies for social networks such as Facebook, Instagram, or Twitter.
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