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By OfficineMarketing
Apr 5, 20203 min read
WHOLE FOOD
JOHN MACKEY NEL 1976 founded WHOLE FOODS with the main goal of providing customers with high-quality, fresh, organic, and healthy food.
By OfficineMarketing
Mar 2, 20203 min read
THE ROLE OF BUSINESS MODEL INNOVATION FOR EMERGING MARKETS.
In the context of emerging markets, the development and execution of a business model require interaction and alignment between the
By OfficineMarketing
Feb 3, 20202 min read
IKEA blue ocean strategy
The Blue Ocean strategy aspires to turn strategic management on its head by putting "value innovation" ahead of "competitive advantage" as
By OfficineMarketing
Jan 6, 20203 min read
WALT DISNEY business model strengths and critical issues
Walt Disney is a leading global name in media and entertainment. Founded by Walt Disney and Brother Roy, after a long journey the company
By OfficineMarketing
Nov 4, 20192 min read
CORPORATE IDENTITY, Why define it?
Corporate Identity refers to the image that a company seeks to procure from the public.
At the core is the idea that a clear identity helps
By OfficineMarketing
Oct 6, 20192 min read
IKEA effect
The Swedish giant revolutionized the sales model for home furnishings and household goods. Offering a product that not only had to be paid
By OfficineMarketing
Sep 1, 20192 min read
MICRO INFLUENCER - Who are they?
What is looming and gaining notoriety is the phenomenon of micro-influencers. Social media users, who do other things in their everyday live
By OfficineMarketing
Aug 4, 20192 min read
SELL NOW OR SELL ALL THE TIME?
From a widespread market analysis on telesales, the customer retention figure is consistently negative, so much that it disappears from
By OfficineMarketing
Jul 7, 20193 min read
TIME: HOW TO MANAGE IT
How much time we waste, especially at work!
"Efficiency is doing things right; effectiveness is doing the right things" (Peter Drucker).
By OfficineMarketing
Jun 2, 20192 min read
PRODUCTIVITY IN EVERYDAY LIFE
Productivity is the ability to achieve more than the means employed. We will see how to achieve it through simple habits and small means of
By OfficineMarketing
Mar 4, 20193 min read
J&J BUSINESS MODEL FOR EACH INDUSTRY
Johnson & Johnson is an American multinational manufacturer of medical devices, pharmaceuticals, and consumer packaged goods founded in 1886
By OfficineMarketing
Jan 7, 20193 min read
SENDING E-MAILs: 3 MISTAKES NOT TO MAKE
It has surely happened to you to send e-mails to people or companies, to try to catch their attention, with proposals, seeking cooperation,
By OfficineMarketing
Dec 3, 20181 min read
OPEN INNOVATION AT P&G
Open innovation, also known as crowdsourcing or co-creation, is a way for companies to use the ideas and the power of people outside their
By OfficineMarketing
Nov 5, 20182 min read
VISA Credit Card
Although many people make use of credit cards such as VISA for their payments, few know how the business model turns a profit. Listed on the
By OfficineMarketing
Sep 2, 20182 min read
NESPRESSO
C’è voluto un lungo periodo di maturazione e diversi cambi di rotta per portare Nespresso a circa 2 miliardi di dollari
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